Richard Marsden, sales director at VIP Computers, highlights the value that his company can bring to the vendor segments and the support that it can offer to retail and reseller partners…
How important is it to connect with customers?
Customers, I believe, are less price driven that they were a few years ago. I think more people are realising that price is just one of a number of factors that ensure the customer comes back time and time again. Service is key from the moment they enter either a store or website right through to how you deal with any post sales issues. Giving the customer a feel good factor around your company really is worth one or two per cent on price.
What do you see being the key issues facing PC retailers in 2013?
For a retailer for me the biggest issue is getting footfall into store. You see the decline in the High Street and people’s buying habits have changed – getting people through the door is a big challenge for any retailer. Once in store the sales will come but it is getting increasingly difficult to get that footfall.
Why should retailers look out for on your stand at PCR Retail Boot Camp?
We are launching ‘VIP Club’ and it’s something resellers will not want to miss out on.
What distinguishes you from your competitors?
In PC components, VIP is the number one distributor and time and again vendors have chosen VIP over the competition due to our focus and strength in the components sector. This is not by chance, this is because we have a model that works for both vendors and customers; we are a good route to market and we are easy and flexible to buy from.
What was the best moment from last year’s event?
The VIP breakout session was one of the best attended sessions and it definitely stood out as a highlight for us. This year we are looking forward to our stand being just as busy as it was last year.
PCR Boot Camp is a one-day conference and expo for the UK’s top technology retailers and resellers, taking place on Wednesday May 29th at The Brewery, London.