The debut PCR Boot Camp North conference and expo has opened its door at the Royal Armouries in Leeds.
Over 100 dealers have gathered to listen to talks from Microsoft’s Nicola Young, GfK’s Carl West, hypnotist Frank Deer, Kantar Retail’s Himanshu Pal, Mdisk’s Kevin Jefcoat, and Dell’s Sarah Shields.
Attendees will also be treated to a panel session on how to make money from gaming and system building.
As well as an informative conference, there will be exhibition and networking time, where dealers will get a chance to no only check out the latest products, services and offerings from a host of vendors, distributors and industry bodies, but also have a chance to enter a number of competitions to win free goodies and take advantage of special offers on the day.
Microsoft will also be running a special break out room throughout the expo dedicated to educating retailers, resellers and system builders on its cloud products and explaining how money can be made from selling their offerings.
After the conference and expo, every dealer will be encouraged to let their hair down and continue networking at the after party where everyone will go home with either a free Turtle Beach Ear Force Z22 Amplified Gaming Headset, or a Sol Republic Tracks HD headset worth around £100.
Here’s a rundown of today’s schedule:
11.00am - Registration & Coffee
11.30am - Introduction, Dominic Sacco, PCR
11.35am - Welcome, Nicola Young, Microsoft
11.45am - New products, new frontiers - Carl West, GfK
12.00am - Panel session: How to make money from gaming and system building
12.20pm - Selling to the subconscious, Frank Deer
12.40pm - Lunch and exhibition time
1.40pm - Where the tech retail market is headed - Himanshu Pal, Kantar Retail
1.50pm - Is cloud the only future? - Kevin Jefcoat, Mdisk
2.00pm - Keynote: Opportunities, threats, and the tech gender gap - Sarah Shields, Dell
2.20pm - Exhibition and networking
5.30pm - After party