PCR Awards 08: The Winners

Gem was the star of the show, picking up the prestigious Grand Prix prize in recognition of the distributor’s outstanding achievements and new initiatives over the past year.

Entatech also stood out – taking home two awards for Sales Innovation and Sales Team: Business. Fellow distributors XMA and VIP were also acknowledged, winning the Marketing and PR Team and Sales Team: Home awards respectively, while Target took home the Specialist Distributor prize.

Retail wise, YoYoTech won best High Street Independent, while after a hugely successful period John Lewis was presented with the High Street Multiple Award. Elsewhere, Overclockers.co.uk took the online retailer prize.

Successful vendors such as Antec, AMD and Symantec were also rewarded with prestigious titles.

"It was a tremendous night. Huge thanks must go to the trade for supporting this new tightly-targeted and affordable awards event. Every major computing and technology buyer was in the room and there was a real sense of community," commented PC Retail publisher and Intent Media boss Stuart Dinsey.

"Well done to the winners. They have won because the trade voted for them, so they should be very, very proud of their achievements."

PC Retail Award Winners:

High Street Independent
YOYOTECH

High Street Multiple
JOHN LEWIS

Online retailer
OVERCLOCKERS.CO.UK

Value Added Reseller
STONE COMPUTERS

Best Technical Support
FORUM COMPUTERS

Sales Team: Home (Distribution)
VIP

Sales Team: Business (Distribution)
ENTATECH

Sales Innovation (Distribution)
ENTATECH

Marketing & PR Team (Distribution)
XMA

Specialist Distributor
TARGET COMPONENTS

Sales Team: Home (Vendor)
AVG

Sales Team: Business (Vendor)
LENOVO

Marketing & PR Team: Home (Vendor)
SYMANTEC

Marketing & PR Team: Business (Vendor)
AMD

Specialist Vendor
ANTEC

Grand Prix
GEM