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PCA partners with NSPCC to eliminate 'irresponsible retailing' - PC Retail

PCA partners with NSPCC to eliminate 'irresponsible retailing'

PCA store members to advise parents on potential PC dangers
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The PCA has today announced a change to its code of practice that will see all 650+ of its consumer-facing members become required to give guidance on the safe use of computers in the home, when aware that a product may enter an environment where there are minors or other vulnerable persons.

The change, which comes in response to the NSPCC's criticism of UK PC retailers over their failure to warn of potential dangers, was announced to members via the PCA's newsletter this morning.

The trade body said it decided to act when "it emerged that the children’s charity had found that many large resellers were failing to give appropriate guidance to parents and carers even when it was made clear that the computers would be used by children."

The code has been amended to say: "When selling into the domestic market or any other environment where it is likely that a computer will be used by young children and other vulnerable people, a PCA Member must give appropriate advice with regard to safe internet use."

Speaking about the move, PCA CEO, Keith Warburton (pictured) said: "Safety of our children is something that we all take very seriously, but it’s sometimes too easy to assume that the cure for a problem is in someone else’s hands.

"Here’s something that our members can do quite easily; it costs them little or nothing, it demonstrates their professionalism and it can safeguard a child. What’s not to do?"

The PCA is also planning a major press launch to announce the move, which is expected to take place later this month, in addition to producing co-branded information for its members.

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