PC World has reacted to the increasing encroachment of Carphone Warehouse into subsidising laptops with mobile broadband subscriptions by announcing a raft of its own deals with Vodafone, 3 and T-Mobile for its 'Get Connected' initiative.
The retailer is looking to up the ante over recent offerings from competitors by claiming it will stock the widest range of laptops available as part of mobile broadband deals, with Sony, Dell, Toshiba, Compaq, Acer, Asus and Advent all on board.
"Connectivity and content services are as important to customers as the hardware they buy," said head of commercial development at PC World, Glenn Orchard. "Get Connected reflects customer demand for a complete, non-stop solution that provides the way for our customers to not only get a great deal on a laptop, but also get connected to the right service."
Orchard believes that the firm's position as the largest computer retailer gives the firm a unique edge in its battle against Carphone Warehouse. "As the UK's leading laptop retailer, we are uniquely placed to offer impartial advice and the widest possible choice of packages."
The retailer was an early pioneer in UK internet service provision with its Freeserve subsidiary.