Retail giant PC World has launched a new 'Text & Collect' service, using Numero's SmartAgent eSMS technology.
Customers already have three options when shopping at PC World: in-store, over the phone or online. This new technology provides another choice - the ability to shop via text whilst on the move.
"The technology allows us to offer our customers an even greater choice and even more flexibility when shopping," said PC World's multi channel director Phil Walker.
"By texting 'Collect' plus a postcode and a product number, we can very quickly check for the availability of a product in up to three stores closest to the customer.
"If the customer would like us to reserve that item, they simply text 'Reserve' back to us and we will confirm with a reservation number."