PC World launches biggest ever ad campaign

Brand-building drive sees massive investment, new emphasis and new slogan
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PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.

According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’

The two adverts, developed by M&C Saatchi, represent the single biggest marketing investment that PC World has ever made. One aired during last nights Champions League final and another is expected to air on Saturday during the final of Britain’s Got Talent, with cinema ads booked for over 2,500 theatres.

“The new ads put the customers’ needs at the heart of the campaign,” said PC World’s marketing director Niall O’Keefe.

“Our core skill is about getting the right balance between having the technical know-how and being able to listen to our customers and understand their specific needs so we can best advise them on the right solution.”

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