PC shipments decline in EMEA as HP secures top vendor position

Exchange rates could lead to drop in more shipments
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PC shipments in EMEA have declined by 7.7 per cent, according to analyst IDC.

IDC revealed that PC shipments reached 20.2 million units in Q1 2015, due to business renewals decelerating after last year’s uplift around Windows XP support.

The portable PC also declined by 3.6 per cent and desktop PCs went down by 14 per cent.

Chrystelle Labesque, associate director, personal computing at IDC EMEA, said: “The first quarter of 2015 was a transition period after strong renewals in 2014.

“While there are some expectations around the new CPU platform and operating systems to revive the market in coming quarters, the strong dollar will negatively impact IT budgets as product prices in local currencies have and will increase further.”

These actual shipments are similar to what IDC predicted last week, as worldwide PC shipments totaled 68.5 million units in the first quarter of 2015.

The PC market in Western Europe also saw a two per cent decline in shipments, which were affected by exchange rate fluctuations, which resulted in an increase in components and prices of PCs, but a drop in enterprise demand.

Exchange rates and changes to Microsoft’s Bing promotion could also lead to a drop in shipments.

Maciek Gornicki, research manager, personal computing at IDC EMEA, added: “Unfavourable exchange rates as well as changes to the Bing promotion will most likely lead to drop in shipments in the coming quarters, however, particularly in the consumer space, as vendors are expected to focus on depleting the 4Q and 1Q inventory and limit new shipments.”

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HP took the top spot, after taking 21.4 per cent of the market share in Q1 2014 and securing 23.2 per cent in Q1 2015.

Lenovo also maintained its position as second top vendor, with 15.8 per cent market share in Q1 2014 and 20.4 per cent in Q1 2015. 

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