PC market set for 20% rise - PC Retail

PC market set for 20% rise

Analyst IDC predicts strong growth for 2010
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IDC is predicting the global PC market will rise 19.8 per cent in 2010, following strong Q1 and Q4 2009 quarterly results.

The analyst says the market grew 27.1 per cent in Q1 2010, boosting projections for the year.

The low cost netbook category, which for a long time now has been the stongest performing sector in the market, is factored as less of a driver in 2010 than in previous years. Though low to mid range portable devices still dominate the market, a rise in desktops sales (the first since Q2 2008), a boost in commercial spending, and growing sales in emerging markets, were attributed as key drivers.

"Beyond continuing with the market recovery, 2010 will be a year filled with new formulations on what constitutes the PC experience," said Jay Chou, research analyst with IDC's Worldwide Quarterly PC Tracker. "New devices such as e-readers and media tablets will pose disruptive challenges to conventional usage models while opening up intriguing possibilities in consumer and mobile business spaces. Aside from brute computing power, the value proposition of the PC will be increasingly measured by the flexibility with which it can meet the demands of content creation and content consumption as well as achieving optimal portability."

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