Paypal debuts two-click micro payment method

Gets in on multi billion dollar digital download industry
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Small payments have always been possible through Paypal, but a new two-click payment scheme aims to emulate the convenience of virtual marketplaces.

Content sells for as little as 59p on the App Store, where all-time revenues are forecast to hit $15 billion this year. The launch of an equivalent was a no-brainer for Paypal.

Paypal describe their fees as ‘competitive’, charging 5 per cent plus 5 cents for transactions under $12.

Although not a direct competitor to the virtual marketplaces of smartphones, it offers devs an alternative to the 70 / 30 split offered by Apple and others.

Previously in beta-stage, the new payment method goes public today. Carey Kolaja, Paypay digital goods division, said the scheme is “widely available to game developers, media publishers, or anyone interested in selling digital content on a global scale.”

“The service offers faster, safer and more cost-effective way to send and receive micropayments. It’s the online equivalent to dropping a quarter in the slot to buy a gumball” she added.

Not just reserved for micropayments, the two-click system is already used by large websites like Ustream, who are showing 6 Nations Rugby over the weekend at $19.99 per match.

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