AMD and its partners say the AMD Tech Tour 2014 channel partner event was a resounding success.
The event saw the chip maker update its channel partners on the transformation of AMD, the future of its product line-ups and share a general business update.
AMD hosted over 100 attendees at Mottram Hall near Manchester on May 14th, despite a lorry crash on the M62 spilling chickens onto the motorway, making some visitors late.
Ian '8 Pack' Parry from Overclockers UK was also in attendance as a guest. He attempted to overclock two AMD 295 GPU’s to break the world record but missed out by just 12 points.
It was the second event AMD held in six months - the first being at The Belfry in December 2013 - and comes after AMD announced its revised partner program.
'Overall it was a huge success and a cracking event," AMD's Iain Bristow told PCR. "The feedback from the channel was overwhelmingly positive and I can't wait for the next one."
Duncan Rutherford at Dabs.com added: "It’s been a while since I last had the chance to attend an AMD event to fully get to grips with the current stack of CPU and GPU and their refreshed messaging.
"The AMD Tech Tour 2014 in Manchester was a great day, packed with detailed information on both line-ups, great speakers who were passionate about the products, the messaging and the long term goals. It was hugely satisfying to get a handle on the new educational tools we now can access to talk to the Dabs.com and BT Business Direct bases about why AMD, why APU and more. It’s evident the work AMD has been doing in recent years looks like it's about to pay real dividends to distributors, system integrators, resellers and customers alike.”
eBuyer's Paul Nolan commented: "The AMD EMEA Tech Tour 2014 was excellent and a great way to build relationships in the channel and catch up with our key partners all in one location.
"The conference was useful and insightful in helping to understand the key points on AMD’s strategy and where eBuyer can help in growing the channel. AMD’s focus on technologies is key and go hand in hand with our own aspirations and help us to continue to develop our business strategy and all work from the same hymn sheet."