Panda Security rebrands, sets out five-year growth plan - PC Retail

Panda Security rebrands, sets out five-year growth plan

UK team scoops double award at 25th anniversary event
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Software vendor Panda Security has outlined a new strategic plan after rebranding. 

The firm celebrated its 25th anniversary by outlining a new five-year plan based on 'growth, technology and international expansion' at the Champs Elysees Theatre in Bilbao, the region where the company was launched back in 1990.

As the presentations finished, a virus infection alarm went off and the seats automatically folded away below the floor to create an open area for 400 'Pandas' to fight mock viruses.

The entire Panda team ended up creating the new logo to fight the viruses. 

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The finale included an awards ceremony for 2014 performances, and Panda Security UK were double winners on the night for Best Marketing Team and Best Corporate Sales Performance with 40 per cent growth.

“The objective for the next five years is to grow at twice the rate of the computer security industry, as well as integrating and unifying technologies to provide our customers with a global security service that includes elements such as mobility or the Internet of Things under the concepts of simplexity and peace of mind," said Panda Security CEO Diego Navarrete.

"Additionally, we will continue to expand our international presence, with special emphasis on the European, North American and Latin American markets."

Paula Quirós, CMO at Panda Security, added: “We want to be perceived by the industry as we really are: challenging and innovative with deep human values. That’s why we have created a new corporate identity that we feel more identified with and which is closer, simpler and more modern. This transformation is based on the concept of “simplexity”: making complex things simple, simplifying the complexities faced by the computer security sector."

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