Panasonic becomes Paralympic partner

The consumer electronic giant extends Olympic sponsorship
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Following Panasonics Olympic partnership, this year will also see the company in its first ever Paralympic sponsorship role in the Audio and Visual Equipment category.

The company has been a worldwide Olympic partner since 1988, but this will be the first time Panasonic has signed up to sponsor the Paralympics.

It will provide audio systems, flat screen TVs, broadcast equipment and large LED screen display systems for the Games.

Panasonic will also supply its high-definition video equipment to the competition venues, and the International Broadcast Center, so that the London 2012 Paralympic Games will be broadcast completely in Full HD format.

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