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Orange boosts laptop offensive - PC Retail

Orange boosts laptop offensive

Mobile phone operator looks to further its share of the netbook market this Christmas
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Network provider Orange aims to increase its share of the laptop market this Christmas as it expands its line-up with new products designed to make accessing the internet easier.

The firm recently launched a new contract offering the Eee PC 901 with embedded 3G connectivity to customers for £25 a month. It is this battle plan of driving low-cost internet access from anywhere to a wide array of customers that Orange plans to boost its presence with.

“It is Orange’s aim to be at the forefront of serving today's 21st century customers, who are looking to improve connectivity at home and work and require high-speed internet access when they want it,” a spokesperson told PC Retail.

“Orange is committed to making this a reality and has created a connected laptop product line to help meet this need. Following the popularity of our initial offering, we have upgraded our consumer offer to incorporate embedded connectivity. This offer is only available through Orange shops, via Orange telesales and the Orange website at www.orange.co.uk/shop, and we believe this device will be really popular this Christmas.”

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