OPINION: Who manages your social media accounts? - PC Retail

OPINION: Who manages your social media accounts?

Lorelei Gibb talks about making sure the right person is in charge of your company’s social media presence…
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Lorelei Gibb talks about making sure the right person is in charge of your company’s social media presence…

I came across a quotation by Erik Qualman recently: “We don’t have a choice on whether we do social media – the question is how well we do it”.

Even the most sceptical business owners are coming around to the fact that social media cannot be ignored and should play a role in any marketing and branding efforts.

Accepting the inevitable is one thing – how it is then implemented is another. No doubt because there is still the reluctance to see social media as a serious business tool, too many companies hand it over to the ‘least important’ person within the business.

After all, how hard can it be to post a few sentences on Twitter? Or to add a photo of your boss receiving an award on Facebook? So you happily hand over log in details to someone who claims to know about Facebook and let them add your company social media accounts onto their mobile phone.

Who is in charge of your company’s social media presence? It’s nearly Christmas and we all love a good knees-up over the festive period – some of us may even partake in one too many alcoholic beverages.

If you don’t really think social media is of much benefit to you and your company, have you left it in the ‘capable’ hands of the intern, or the apprentice, or the receptionist? Will they be tweeting from the office party? Uploading photos of the ‘dancing’ onto Facebook? And if a mistake is made, do you know how to deal with or rectify it?

Believe me, enough damage can be done to your business by a few drunken social media updates to result in the complete loss of a lifetime’s work of gaining reputation and trust.

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