OPINION: Tech retail should give games a chance

Not only can they boost footfall, they’ll bring with them an army of teenagers and 18 to 36 year old males, argues Dominic Sacco
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Ten years ago PC World was a gaming treasure trove, with racks and racks of boxed titles and software lining its shelves.

So when I stepped into my local Currys/PC World store at the weekend, I was saddened by its pathetic-looking gaming selection: a seemingly abandoned bargain bin, sitting there unloved and feeling sorry for itself, with budget titles and old releases jumbled around.

When I asked a sales assistant if they a couple of new releases in-store, he led me to the bargain bin I had already checked and told me that big chart releases aren’t stocked, as they’re not profitable enough. 

While I can understand this – margins have become increasingly tight in recent years with supermarkets and online retailers occasionally even pricing new releases below the supplier’s cost price – I believe games are worth another chance at PC retail. Not only can they boost footfall in general, they’ll bring with them an army of teenagers and 18 to 36 year old males, many of whom may use a computer or have an interest in other technology.

With Call of Duty: Ghosts, Battlefield 4, Football Manager 2014 and more on the horizon, the list of upcoming games due to arrive before Christmas reads like a real treasure trove for gamers – and retailers. With titles like those, not to mention the fresh Xbox One and PS4 consoles around the corner, the Q4 games rush is kicking off in style.

So why not give games a chance? You might be surprised at the results.

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