Opinion: Ian Shaw - PC Retail

Opinion: Ian Shaw

This month Brigantia's Ian Shaw talks about Boot Camp and ECRM
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Iain Shaw visits ECRM in Budapest and reports back on what is new for the coming months.

May has seen three trade events. The new PCR Boot Camp in London was an excellent addition to the calendar and the Brigantia management enjoyed meeting up with existing members and vendor alliance partners as well as talking to potential new members. CRN Partner Connect then followed with more indies and channel businesses meeting in the Midlands at Coventry.

The third event in May was ECRM held in Budapest. This year organisers Levin Consulting pulled together a raft of interesting new vendors from around the world. It was interesting to get updates from those vendors in the Apple accessories field as to how they saw their market developing over the coming months with the likely appearance of a mini iPad product before the launch of iPhone 5 later in the year.

Brigantia sees new Apple products as a great opportunity for our members to benefit from the end of line product clearances and also for new mobile air time contracts through our Fidelity O2 programme together with additional margin generation through our DCI recycling programme. Brigantia members can access Apple products through the Computer 2000 programme on our own price file and with free delivery on all online orders over £250 + VAT.

To my mind the two stand-out categories at ECRM were interesting in being totally diverse. One was in robotics and the other peripherals. I suspect that we will be seeing the TOSY Robotics JSC dancing robots hitting the consumer retail stores once their prototype mRobo goes into production shortly. This totally mad product dances to music as it is played and was voted one of the best products of CES 2012.

The second category featured a new twist on peripherals and in particular mice and keyboards. Two new vendors will be battling in this category over the coming months one being American in RoadMice and the other being British in Dragons Den investment winners MotorMouse. Both have got interesting products but they each have different licence agreements with motor manufacturers.

The test now will be to see if any UK distributors that were in attendance at ECRM take up any of the new and innovative products on offer. At Brigantia we look forward to seeing some listed at Computer 2000 so we can make sure Brigantia members get access to some attention grabbing margin-making new products.

Iain Shaw is the founder and a director of Brigantia, the UK and Irelands largest subscription membership community of independent computer solution providers.

www.brigantia.com

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