Online retailer WAE+ launches B2B team to target SMBs

Seema Mahimi and Joshua Kambo join retailer as business account managers
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WAE+ has appointed two new account managers to service the online retailer’s business customers.

Seema Mahimi and Joshua Kambo will focus on providing information on over 125,000 products to the SMB sector.

Business customers will have access to a wide range of office supplies, as well as other products from WAE+’s range, including fax machines and copiers, PCs, tablets, mobile phones and projectors plus ink cartridges and printer paper.

The retailer is positioning itself as an ideal one-stop shop for procurement managers as it offers everything from office supplies and consumer electronics to catering supplies, from big brand names including Canon, Apple, Samsung, Cadbury and Coca Cola.

Suman Roy, head of ecommerce at WAE+, commented: “Since starting up in 2011, our online offering has grown rapidly and we are on target to reach a second year turnover of over £9 million. We started our company selling office supplies, but our consumer electronics range was so successful that our focus shifted. Now, with our new business account team, we want to ensure that SMBs are also benefitting fully from our low prices and extensive range.”

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