Mobile Fun - an online tech retailer that stocks some 7,000 smartphone and tablet accessories - will launch its own distribution business in early 2014.
The firm said in a statement that the UK market "presents the most immediate opportunity", but it is also targeting international retailers.
The new distribution business will focus on up-and-coming brands from Mobile Fun’s network of suppliers and manufacturers, and will also promote the company’s own-brand products.
Mobile Fun generates over three million monthly visits and has more than 60,000 customer product reviews across its websites. This year the group announced record turnover and profits, with an online presence in 31 countries and retail sales of £11.5 million.
Mobile Fun has also picked up several accolades including Online Retailer of the Year at the Mobile News Awards 2011 and 2012. It is also shortlisted in the What Mobile and Retail Week Enterprise Awards 2013.
Mohammed Hussain, Managing Director of Mobile Fun, commented: “Moving into distribution is a key part of our ambitious growth strategy for Mobile Fun. We receive regular approaches from retailers and dealers asking us to help them with their accessories proposition because they recognise our extensive expertise in the e-commerce and mobile sectors, the strength of our product proposition and the high value of the Mobile Fun brand.”
"Through our new distribution business, retailers will have access to a product range that reflects the expertise Mobile Fun has built up through its close relationships with consumers. They will also benefit from a supply chain and logistics operation that ensures the fast time to market.”
Mobile Fun is recruiting a mobile accessories distribution boss develop the company’s channel strategy, and it's also seeking a sales executive, product developer and marketing executive.