Microsoft revealed its plans to have one billion devices running Windows 10 by 2018 earlier this year, and since its launch in July, more than 75 million devices are now running the operating system (OS).
The tech giant is well on its way to reaching its goal, reaching almost a tenth of its one billion device objective in just one month.
A few days after its launch, Windows 10 made its way on to 14 million devices, with more than 100,000 retail store staff members trained to help users upgrade.
So far, more than 90,000 unique PC or tablet models have upgraded to Windows 10, and more than 122 years of gameplay has already been streamed from Xbox One to Windows 10 devices.
In response to “tell me a joke”, Cortana has told over half a million jokes since launch.
Windows Store for Windows 10 has seen six times more app downloads per device than Windows 8.
Some eight year old devices (manufactured in 2007) have also upgraded to Windows 10.
Although these figures look promising for the tech company, some retailers in the channel have questioned how they can make money from the OS since it is being deployed as a free upgrade for the first year for users with Windows 8 or 7.
However, since then, many have instead focused on pushing sales of new hardware launched by vendors such as HP - PCs designed specifically for Windows 10.
Overall, it seems generally the OS has been positively received by consumers and retailers, but bear in mind it has only been available for a month and is still new - so the rate of uptake will no doubt slow dip as time goes on.
We will have to wait and see if these figures continue to rise and if Microsoft will meet its one billion device goal by 2018.