Nvidia launched a slightly cheaper graphics card last week dubbed the Nvidia GeForce GTX 950.
The younger brother to the GTX 960, which was unveiled earlier this year, is priced at just over £100, a substantial price drop compared to the 960’s £159.99 price tag.
This news first broke from Japanese tech site Hermitage Akihabara, which revealed that the card will launch on August 20th.
Before the release of the new GPU, packaging shots were leaked online depicting the ASUS Strix GTX 950 and Gigabyte and Zotac versions.
The card comes with 640 CUDA cores, DDR3 or GDDR5 memory and will run at 1,000 or 2,500 MHz.
Let's just hope the new cards aren't hit by stock shortages. Intel Skylake and AMD cards have apparently been hit by stock shortages of late, while last year Nvidia's GTX 980 and 970 GPUs faced issues with shortages due to strong demand.
The news comes as overall worldwide GPU shipments dropped by 18.8 per cent year-on-year in Q2 2015, according to Jon Peddie Research (JPR)
Desktop graphics are also down by 21.7 per cent and notebook graphics have seen a decline of 16.9 per cent.
In addition, the overall PC market has decreased by 10.4 per cent year-on-year, and the attach rate for GPUs, including integrated and discrete GPUs to PCs for the qaurter was down by 4.15 per cent, so says JPR.
The research also found that Nvidia’s overall PC graphics shipment decreased by 16.2 per cent, while Intel and AMD saw a decline of 7.4 per cent and 25.8 per cent respectively.
Nvidia’s desktop discrete shipments were down by 12 per cent from the last quarter, and the firm’s notebook discrete shipments declined by 21.6 per cent.
Total discrete GPU (desktop and notebook) shipments decreased by 17.7 per cent from the last quarter and 26.27 per cent from last year.
Sales of GPUs have fluctuated due to many factors, including timing, pricing and the introduction of integrated graphics, which has no doubt contributed to the recent decline.
This isn’t the first time Nvidia, AMD and Intel have reported falling shipments. Back in May, Jon Peddie Research revealed that GPU shipments fell by 13 per cent in Q1 2015, with Intel seeing a decline of 12 per cent and AMD witnessing a 22.6 per cent drop in shipments.
Research from Jon Peddie has also revealed that on a year-on-year basis total PC graphics add-in-board (AIB) shipments during Q2 2015 fell by 18.77 per cent.
The decline was more than desktop PCs, which fell by 6.52 per cent in the same quarter.
From quarter-to-quarter the AIB market also decreased by 16.81 per cent compared to the desktop market, which fell by 14.77 per cent.
Image source: VideoCardz