Nvidia chief Jen-Hsun Huang expressed frustration with the marketing failures relating to the launch of Android tablet devices.
Huang said Motorola's "consumers want more apps" explanation of lackluster Xoom tablet sales was not the only reason for weak demand, according to a CNET report.
Motorola scotched early reports of just 100,000 tablets sold, saying the the firm's Android Honeycomb device sold over 250,000. However that's a far cry from the 600,000 iPad 2s sold on the first day of sale, going on to over 2.5 million in the first month.
The Nvidia boss described the slow start to Android tablets as an "expertise at retail problem" which impacted the adoption of Android Honeycomb-based tablets. The initial batch of devices are all based Nvidia's Tegra 2 chipset.
Huang also admitted that pricing was a problem and that the automatic inclusion of 3G drove up the price which he implied was less competitive against the Apple iPad.
"Those problems are all getting solved," added Huang in an upbeat assessment of the future of the Android tablet market. "I think all of the manufacturers have now recognized that and readjusted their plans," he said.
Huang did not venture an opinion on how the retail expertise issue might be addressed.