Nvidia has announced the first graphics cards based on its power-efficient Maxwell architecture.
The GeForce GTX 750 and 750 Ti are entry level cards which Nvidia claims will see double performance for half the power usage compared to their predecessors – the 550 series – thanks to the new design.
The 750 Ti exhibits performance closer to that of the GTX 480, while using a quarter of the power, it is said.
“We know that to advance performance, we must advance performance per watt, because every system we design for has a power limit – from supercomputers to PCs to smartphones,” said Scott Herkelman, general manager of the GeForce business unit at Nvidia.
“That's why we architected Maxwell to be the most efficient GPU architecture ever built.”
The cards also support Nvidia’s GameWorks program and the ShadowPlay, G-Sync and GameStream technologies.
“Nvidia understands that delivering a next-gen gaming experience means a lot more than cranking up the clocks, heat and noise just to eke out a few extra frames per second,” added Tony Tamasi, senior vice president of content and technology at Nvidia.
“Our GameWorks technologies, combined with the performance, power efficiency and cool and quiet operation of the GTX 750 Ti and 750, dramatically change the way gamers can play.”
The Nvidia GeForce GTX 750 Ti and GTX 750 GPUs are available now from a selection of Nvidia’s hardware partners, including Asus, EVGA, Gainward, KFA2, Gigabyte, Inno3D, MSI, Palit, PNY, Point Of View and Zotac.
Prices are expected to start at around £90 for the 1GB GTX 750, and £114.99 for the 2GB GTX 750 Ti.
French vendor PNY is among the first of the partners to reveal its iterations of the cards, offering the 750 and 750 Ti with 1 and 2GB of GDDR5 memory and a shared clock speed of up to 1085MHz for £119.99 and £144.99 respectively.