Novatech to focus on laptops

UK system integrator makes strategic move to capitalise on strong sales
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Novatech has announced that it will be making a strategic move to focus its business on high-end laptops, following the huge success of its Extreme x80r 17-inch model.

The UK system integrator, which also has its own retail operation, said that the move had been spurred by a 11.5 per cent rise in revenue during February, a period that is traditionally quiet for the retailer.

Indeed, the firm is so confident in its strategy that it is planning to launch a major marketing campaign based around its latest Extreme laptop, the x90r.

"Novatech's PC and laptop business has been consistently growing over the past ten years," said Novatech's commercial director Kriss Pomroy. "However, the revenue growth we've seen in the past months specifically on our notebook range has been unreal."

"We've put our growth down to Novatech's paramount customer service, value-for-money, reputation and taking a greater percentage share of business from our competitors," added Pomroy.

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