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Notebooks drive solid EMEA PC growth - PC Retail

Notebooks drive solid EMEA PC growth

PC sales up 13.5 per cent, notebooks up 31 per cent
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Preliminary data from IDC has revealed 17.5 million PCs were sold in the EMEA region in Q2 2007. As expected, notebooks provided virtually all the growth.

Driven by a large product offering, traction for new products and promotions in the channel, notebook sales recorded another solid quarter across EMEA. Competition among the leading vendors, and from HP and Acer in particular, remained very active in the retail and SMB channels, assisting a buoyant marketing and promotional environment which directly helped stimulate purchases.

"While portable adoption continues to drive growth across the region, the gradual replacement of a large consumer notebook installed base in Western Europe clearly contributes to the continued momentum observed," said Karine Paoli, research director for IDC's EMEA Personal Computing group.

Eszter Morvay, senior research analyst for IDC's EMEA PC Research Group, said: "The further shift to widescreen models, the rising share of desktop replacement notebooks from 17-inch and above, the continued focus on design and aesthetics, and the accelerating dual-core shift will continue to shape notebook demand throughout the year."

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