Friday saw the launch of Nokia's UK flagship store, on London's Regent Street.
The store, which is the eighth to be opened worldwide as part of the company's flagship strategy, is split into three section; Product, Solutions and Support.
It will also showcase the vendor's luxury line, Vertu in a special lounge section.
Simon Ainslie, managing director Nokia UK, said: "In championing our brand, Nokia Regent Street will be dynamic, original and beautifully designed. The store will provide world-class customer service and deliver a unique experience enhancing our customer’s lifestyles.
"The Nokia Flagship Store pioneers new technologies and techniques, setting a new standard in the retail world as a whole.
"At Nokia Regent Street, everyone will be able to test the latest Nokia mobile phones and multimedia computers, and learn about Nokia’s range of services and technologies in a comfortable, cutting-edge environment."