The iPod has been voted one of the most loved brands in the UK today, according to a survey carried out by Marketing magazine.
It was voted one of the most loved brands along Nokia, which was voted the number one brand in the UK, along with the country's largest mobile phone operator O2, which came fourth. The iPhone came second in the poll.
Among the brands voted most hated where clothes retail TK Maxx, oft-derided ISP AOL and strangely considering its manufacturer came third, the N-Gage. Other brands despised in the UK, according to the results of the poll include The Sun and McDonalds.