Nokia admits faking its Lumia 920 PureView advert - PC Retail

Nokia admits faking its Lumia 920 PureView advert

Nokia issues apology over faking ad
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Nokia has issued an apology after The Verge reveals the PureView ad, which appeared to have been filmed with a Lumia 920, was created using a large camera rig.

Nokia has apologised saying that it should have posted a disclaimer.

The video shows a split screen sequence displaying what footage looks like with Nokia’s optical image stabilisation turned on and off.

The advert clearly implies that the footage of a girl riding a bike is being filmed by a man on another bike using the Lumia 920. Unfortunately for Nokia, the Verge noticed a window reflection that revealed a large rig, white van and cameraman holding what appears to be an SLR camera.

The Verge has put together a handy video to show the blip, which you can view here.

Nokia has addressed the issue with a post on its blog titled “An apology is due”.

"We produced a video that stimulates what we will be able to deliver with OIS," wrote the site's editor Heidi Lemmetyinen.

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920... we apologise for the confusion we created."

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