The International Advertising Report has revealed that internet advertising revenues set a new record in the first quarter of 2012.
IAB announced today that there has been a 15 per cent increase compared to the same period last year, totalling in $8.4 billion in revenue.
These figures show that advertisers have finally started to follow customers onto the internet.
“Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers. More online consumers than ever are taking to the internet to inform and navigate their daily lives—by desktop, tablet or smartphone. Marketers and agencies are clearly–and wisely–investing dollars to reach digitally connected consumers,” explained Randall Rothenberg, CEO and president of IAB.
IAB’s Internet Advertising Revenue Report is a survey conducted independently by ProcewaterhouseCoopers, and is released in full twice a year, to coincide with the collection of half-year and full-year data. You can view the full report here.
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