The deal will create a pan-European distribution operation called Brightstar Europe, which will be tasked with tapping into the evolving mobile and wireless device markets in the region.
Tech Data and Brightstar will own 50 per cent of the new company each, which will be headquartered in the UK and have access to ten logistics centres and 16 sales offices across Europe. It is expected that the company will begin trading in March pending regulatory approvals. Further details of the arrangement will be finalised in the coming weeks. This could mark a greater emphasis on Computer 2000’s commitment to wireless products in the UK.
“The formation of this joint venture with Brightstar is a new and exciting approach towards extending Tech Data’s reach into new product and service markets,” said Robert Dutkowsky, CEO of Tech Data. “Tech Data’s established pan-European footprint and logistics capabilities in combination with Brightstar’s deep knowledge of the mobile device market and their relationships with many of the world’s leading mobile manufacturers and operators will provide customers with unparalleled service.
“As the mobile device industry continues to expand, Brightstar Europe will serve as a critical supply chain partner – enabling manufacturers and operators to reduce costs, improve delivery times and invest more in next generation technologies. We are excited about this opportunity to diversify our distribution services and we look forward to Brightstar Europe’s advancement in the market.”