Mystery Shopper: Watford - PC Retail

Mystery Shopper: Watford

Our mystery shopper visited retailers to look for a VoIP phone, testing store staff knowledge on features, benefits, wired and wireless availability, compatibility with ISPs, product range and retailer perception.
Author:
Publish date:
10_Watford_HT.jpg

3 Store

As I walked into this spacious, uncluttered store I was greeted almost immediately by a happy and cheerful saleswoman.

I explained that I was looking for a VOIP handset to connect to my computer. I was introduced to the 3 Skypephone S2I and told it was like a normal mobile phone, but with Skype software. It was available on Prepay for £69.99, or free on a £15 a month contract. There was a tempting offer of signing up to a sixmonth contract rather than the normal 18 months.

The thought of using Skype anywhere sounded amazing, and almost too good to be true. There are no network charges when using Skype-to-Skype – the only catch was that I would have to top up once every three months to keep Skype active. There was also a Fair Use Policy of 4,000 Skype to Skype minutes per top up (that’s 66 hours).

We chatted about the cost of Skype to other numbers and countries, and I discovered that it was very cheap when compared to landline use, dependant on location.

The saleswoman’s knowledge was impressive and had a ‘wow’ factor behind it, almost making me want to buy one there and then. She clearly believed in the product herself and left me feeling that this could be the future for Skype.
Score: 9/10

PC World

AFTER several minutes of browsing the store and being unable to find any VOIP handsets, I found a salesman who was just finishing up with a customer.

When I asked about VOIP he told me that the store used to stock several models in the past. However, the only model available at the moment was a US Robotics USB Skype Internet Mini Phone priced at £14.67, which was currently out of stock. Feeling undeterred I asked him some questions to check his knowledge further.

I asked which VOIP services the mini phone was compatible with. Skype and MSN were the two suggested. I was told that as long as my service provider allows VOIP it would work fine.

Offering an alternative method, he went on to tell me that using a webcam and microphone might be worth considering. As unfortunately I wasn’t able to find exactly what I was looking for, I left to continue my search elsewhere.
Score: 5/10

Comet

Unlike the Currys and PC World on the retail park, this Comet store was not brimming with customers. Salesmen and women were wandering around the shop looking for people to serve.

It wasn't long before someone sought me out. The sales assistant told me that the store didn’t stock VoIP handsets anymore. They didn't sell very well, he added.

After I asked him to explain other ways of communication, such as Skype and MSN, he suggested three headsets – the Sennheiser PC131 (£29.35), the Plantronics 350E (£19.56), and the 325E (£14.67).

The devices are compatible with Skype, MSN and most other VoIP services and are easy to use. The only difference was that I would have to dial the number using the software.

His recommendation was the Sennheiser, due to what he felt was its excellent speaker quality. He told me the Plantronics, especially the 350E model, was suited more towards gaming. All in all, it was a useful visit and I came away with some good information.
Score: 7/10

Related

11_Watford_HT.jpg

Mystery Shopper: Watford Pt2

Our mystery shopper visited retailers to look for a VoIP phone, testing store staff knowledge on features, benefits, wired and wireless availability, compatibility with ISPs, product range and retailer perception.

5_Peterborough.jpg

Mystery Shopper ? ?600 PCs

Our Mystery Shopper visited retailers in Peterborough to shop for an entertainment PC with a budget of around ?600: so what was available? We looked at product specification, store recommendation, product descriptions, available accessories, software deals and price...

5_waterfall_4.jpg

Mystery Shopper

Our Mystery Shopper visited retailers in Derby to find out how easy it was to buy a storage device to save all of her data, on the move and from home, using both laptop and desktop PCs. The results were varied...

10_Southampton.jpg

Mystery Shopper ? Southampton

We travelled to Southampton just before Christmas to check out the best deals and prices on technology. So just what did the port city's consumer electronics retailers have in store? In the first of this month's two-part Mystery Shopper feature, we visit Currys, Sony Centre and PC World.