MSPs need to choose the best service for customers - not the most popular

Soonr’s VP Sam Liu talks to PCR about its new partner portal capabilities for MSPs
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Sam Liu, VP of file sharing company Soonr, says managed service providers (MSPs) should better tailor their services for clients, rather than just offer the most popular solutions.

He commented: “Managed service providers have a close, trusted relationship with their customers. Often the client trusts the MSP to recommend the technology, and will adopt what is recommended. 

“As a result, MSPs have a fiduciary responsibility with their clients. Therefore, MSPs not only need to look at what’s best for their own business, but more importantly, what’s best for the client.

"It’s easy to get caught up in recommending the most 'popular' solution – one that has the biggest brand name, or is from a large IT vendor. But that is not always the right way to go. MSPs must look at their client’s needs and choose the best fit, not the most popular.”

Liu also talked about the company’s new partner portal, which enables MSPs and other channel partners to manage Soonr’s file sharing and collaboration service with a number of clients, from a single location.

He added: “The new partner portal capabilities are designed to address the challenges MSPs and resellers face in a growing industry by allowing our channel partners to more easily scale the management of cloud services delivered to multiple clients. This is especially crucial for service providers with customers from a range of countries.

“The channel is evolving rapidly, and when you combine that with how quickly the secure file sharing market is taking off, there's just a huge amount of opportunity to make the managed services process as streamlined as possible.

“Soonr, the product, is designed specifically for businesses and strikes the balance between what end-users want and what IT needs. Whereas Soonr, the company, is designed to make the MSPs job easier in delivering and managing cloud services, and scaling to serve all clients with the same level of quality care.”

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