PxPixel
M&S breaks into software market - PC Retail

M&S breaks into software market

Retail chain rolls out line of branded home and office computing software
Author:
Publish date:
7_CPW_InStore_CouchLaptop.jpg

Marks and Spencer has unveiled a new range of own brand utility software, which will be sold in the technology departments of selected stores.

The range has been developed by Formjet, the same company that recently produced branded utility software offerings for Tesco and Woolworths.

The first wave of products will consists of: M&S Internet Security with Back-Up Software, M&S Office Suite and Internet Security with Back-Up Software, M&S Office Suite with Antivirus Software, Greetings Card Maker and Clipart Collection Software, and Driving Test Software.

The software will be backed up by a technical support website and telephone service, administrated by Formjet.

“Our partnership with M&S and the brand endorsement that it brings us is true testament to the high quality and good value of our software solutions and competence of our back-end support,” said David Hennell, group development director at Formjet. “We are delighted that the range will be available in M&S, making the products accessible to their wide-ranging customer base.”

Related

7_CPW_InStore_CouchLaptop.jpg

Tesco to launch own-brand software

Supermarket giant Tesco is preparing to release a range of budget own-brand PC software applications, in direct competition with lines currently offered by the likes of Microsoft.

5_smallsoftware.jpg

Mac software

As Apple tempts more and more consumers and businesses to its shiny white goods, retailers should consider stocking some core Mac software to cater to them. Helen French explores what?s out there...