Monster interactive window boosts headphones sales 300%

Nexus Engage campaign sees boost in Monster headphone sales for John Lewis
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Nexus Engage has revealed that its interactive window campaign with Monster saw the brand’s headphone sales increase 300 per cent.

With over 46,000 empty windows currently on the High Street, Nexus Engage is working with tech brands and retailers to fill them up with interactive screens, Twitter walls and Click & Collect services.

One example of how this works is the firm’s recent campaign with Monster Products.

In the WestQuay shopping centre in Southampton Nexus Engage set up a window displaying Monster’s £170 headphones. “We directed them to John Lewis and the store saw a 300 per cent uplift in sales during the 31 days that we ran that window,” said Nexus Engage CEO Simon Ellson.

The firm, which was only set up in September 2013, gives the tech brand or retailer it works with everything they need to set up a window. “We’ll turn up with the quotation and graphics. We’ll implement every single piece of it so the brand or retailer has nothing to do,” added Ellson.

Nexus Engage also helps out with Twitter and Facebook campaigns and runs competitions for the brands, but stresses the project is all about repairing the High Street.

As well as Monster, Nexus Engage has already worked with Nokia and Sky's NowTV.

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