Mobile phone sales rise as pricepoints plummet

Smartphones now make up around a fifth of the market
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Mobile phone sales rose almost 14 per cent last quarter, largely due to a drop in average selling prices amid growing competition in the sector.

Global unit sales reached 325.6 million in Q2, an increase of 13.8 per cent from the same period last year, according to Gartner.

Smartphone sales accounted for 19 per cent of the total sales, up over 50 per cent on Q2 2009.

“Although the mobile communication devices market showed double-digit growth this quarter, average selling prices were lower than expected and margins fell,” said Carolina Milanesi, research vice president at Gartner. “We attribute the decline in ASPs to a stronger dollar, a depreciating euro, and intense competition that drove price adjustments and changes to the product mix.”

According to Gartner’s rankings, HTC made its debut in the top ten mobile vendors, coming in at number eight. The analyst puts this down to the company’s strong portfolio of Anroid devices.

Top ten mobile phone vendors by units sold:

1. Nokia
2. Samsung
3. LG
4. RIM
5. Sony Ericsson
6. Motorola
7. Apple
8. HTC
9. ZTE
10. G’Five

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