Mobile network operator Three has announced that it would offer an unlimited data tariff for smartphone owners called “The One Plan.”
While rivals such as O2 and Vodafone initially offered unlimited packages, the general trend has been towards capacity-based charging as the networks found smartphone user’s appetite for consuming Internet bandwidth soared.
“At Three we’ve built a network with the scale and scope to meet people’s data needs both now and into the future – and with more and more customers choosing to opt for next generation smartphones, this will prove more important than ever,” said Three sales and marketing boss Marc Allera.
Allera said that the company forecast that more people would be using the Internet on smartphones than PCs by 2015.
“All-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.”
The One Plan now offers customer 2,000 any-network minutes, 5,000 Three-to-Three minutes, 5,000 texts and all-you-can-eat data from £25 a month.
Three claims it operates the most extensive UK 3G network which it says covers more than 97.3 per cent of the UK population.