MIRAI becomes CHIMEI

It's Marathon and Snickers all over again
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UK distributor VIP has announced the introduction of the CHIMEI brand by MIRAI for its range of LCD monitors.

From August 2007 MIRAI’s full range of digital monitors will be marketed under the global brand CHIMEI, which is already renowned in Asia as a leading LCD TV and monitor brand and is the world’s third largest supplier of LCD TV panels.

The decision to introduce the CHIMEI brand to the European market is part of an overall strategy by MIRAI to build on its global manufacturing presence. By expanding CHIMEI’s presence as a worldwide brand MIRAI and its partners will benefit from the advantages of global inventory and faster access to key technologies.

Phil Brown, product manager at VIP, commented: “VIP look forward to the introduction of CHIMEI product and being able to pass on the many benefits to our customers. The introduction of the CHIMEI brand will provide VIP’s customers with products which utilise the latest technologies at the very best prices possible due to the advantages of accessing global inventory.”

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