Midwich partners with ATEN - PC Retail

Midwich partners with ATEN

New distribution deal will offer KVM switches and pro AV equipment
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ATEN has announced a distribution deal with Midwich, making its full line of accessories available throughout the UK.

Established in 1979, ATEN manufactures KVM switches and connectivity solutions worldwide, including pro audio and Green Energy solutions - from entry level operations to the enterprise market.

ATEN UK managing director, James Liu, said: “We are excited to have entered into this partnership with Midwich. The execution of this agreement fits perfectly with our distribution strategy and by partnering with Midwich, ATEN will increase the reach of our products and provide Midwich’s customers with industry leading products backed by strong pricing and high-quality build through Midwich’s technical specialist division True Colours.”

ATEN’s recently developed Green Energy line offers energy-saving solutions for the datacentre with a range of intelligent PDUs that provide real-time energy management and performance indicators locally and remotely.

Martin Chambers, product development manager for True Colours, added: “We're delighted to add ATEN to our connectivity portfolio. Their VanCryst range of AV extenders, switchers and matrices complement our existing solutions perfectly, while their background in datacentre solutions gives us an exciting opportunity to work with KVM and green energy power management products.”

True Colours technical specialist Mike Day will be managing trade enquiries for ATEN’s products and can be contacted on 01252 749855 or via email at mike.day@true-colours.net.

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