Midwich has announced the appointment of Iain Campbell as sales director, effective from today (June 2nd 2014).
The new role will see Campbell taking responsibility for sales processes in all divisions of Midwich, focusing on support, service and the overall customer experience.
He began his AV career in 1994 before moving into the distribution side of the business three years later. He then went on to co-found True Colours in Berkshire in 2000 and the technical AV company was acquired by distributor Midwich in 2006.
Since the acquisition, Campbell has overseen the growth of True Colours, which has partnered with manufacturers such as AMX and BrightSign along the way.
Operations at True Colours will now be overseen by Scott Pollard, sales manager, and Jenny Hicks, technology manager.
Iain Campbell said: “I’m delighted to take on this new role. My aim is to help the business achieve its long term goals with the aim of creating a more intelligent route to market.
"Our customers’ needs have always been paramount to our decision making and I’ll be working to help ensure their experience in working with Midwich exceeds their expectations.”