Microsoft unveils Surface 2 ads; says iPad Air is not family friendly - PC Retail

Microsoft unveils Surface 2 ads; says iPad Air is not family friendly

Adverts show off the Surface 2’s multiple accounts feature and hands-free support
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Microsoft’s has released two Surface 2 adverts, both showing off how much better the device is than Apple’s iPad Air.

While the advert for the Nokia Lumia 2520 sneakily hinted that it was taking a dig at the iPad Air, there’s no question Microsoft is on a full-scale Apple-bashing quest with its new Surface 2 TV campaign.

The adverts are actually called ‘Cooking: Surface 2 vs. iPad Air’ and ‘Sharing with family: Surface 2 vs. iPad Air’.

The two ads focus on the benefits of having a Surface 2 in a family home. One shows the tablet’s multiple accounts feature followed by a shot of the iPad with the text 'iPad Air does not provide native support for multiple accounts of monitoring'.

The other demonstrates the Surface 2's support for hands-free use while cooking, showing the user whizzing through recipes while the iPad Air works in a sluggish manner.

Check out the two adverts below:

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