Microsoft mocks Samsung Heathrow branding with astro-naughty prank

Microsoft has playfully mocked Samsung’s recent rebranding of Heathrow Terminal 5 – with the help of four 'Lumianauts'
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Microsoft has playfully mocked Samsung’s recent rebranding of Heathrow Terminal 5.

The smartphone vendor recently renamed the airport’s terminal to ‘Terminal Samsung Galaxy S5’ as part of a two-week marketing campaign for its latest handset.

In response to the move, Microsoft’s Devices division sent along four spacesuit-clad ‘Lumianauts’ – named for the firm’s smartphone range – who then expressed disappointment that the ‘Galaxy Terminal’ wouldn’t let them blast off into space.

“Lumias have been shot into orbit not once, but twice in the last couple of years,” said Microsoft in a cheeky blog post.

“Imagine how excited we were then to learn that you can now reach ‘the Galaxy’ via Heathrow’s Terminal 5.

“Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flight to ‘the Galaxy’. Rather, the terminal had taken over by advertising for another mobile phone company.

“With constellation map in-hand they bowed their heads in disappointment and rang HQ: ‘Microsoft…we have a problem.’”

The stunt doesn’t mark the first time Microsoft has attacked another firm’s advertising campaign – with both Apple and Google previously targets of Microsoft's mockery.

Arguably, however, the Lumianauts expressed a much softer and playful attack than past attempts.

See a Vine of the pseudo-spacemen arriving at the terminal below:

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