Microsoft has taken a shot at Samsung and its flagship Galaxy S4 smartphone, labelling the device expensive whilst offering advice on which of its own devices to buy instead.
Within a post on the firm's official blog, Microsoft talks about Samsung's popular device, stating: "Samsung's new Galaxy S4 has a good camera, a good display, thousands of apps, and the ability to keep you connected to the weather, sports, news, and all of the people you care about. It'll also cost you a cool $750 if you buy one off contract."
In an attempt to promote its own devices, Microsoft squares up to the Galaxy S 4 with its Windows Phone, the Nokia lumina 521.
"The new Nokia Lumia 521 also has a good camera, a good display, thousands of apps, and the ability to keep you connected to the weather, sports, news, and all of the people you care about (and because it's a Windows Phone, it does so arguably better than Android). And you can get it for $150 off-contract."
If highlighting the $600 price difference wasn't enough, Microsoft then advises consumers on the possibilities they could spend their newly saved pennies on.
"Which would you rather have if you're looking for a smartphone that rocks the basics? A Lumia 521 plus a laptop, earbuds, memory card and tons of music (and a coffee!)...or a Galaxy S4?" the post continues.
Consumers have supported the Galaxy S4 in force, with the device amassing over ten million sales in its first month, but Microsoft hopes its price comparison may persuade potential buyers that Windows Phone is the way to go.