Microsoft launches iTunes rival - Xbox Music - PC Retail

Microsoft launches iTunes rival - Xbox Music

Digital music service will make 30 million tracks available
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Microsoft’s Xbox Music, a digital music service that will compete with iTunes, is going live today.

The service will replace Microsoft’s long-standing Zune platform and has been designed to offer both music purchases and downloads as well as a free streaming service, which can be upgraded to a premium ad-free version for a monthly subscription.

Xbox Music clearly competes with both iTunes and Spotify, offering aspects of both platforms, but therein lies its selling point – the consolidation of ‘fractured’ services.

“There are a lot of individual services that do a good job, but today there isn’t a service which can pull together the benefits of download-to-own, music subscription, or free streaming services,” said the corporate vice president of Microsoft’s Interactive Entertainment Business Marketing and Strategy, Yusuf Mehdi.

“With Xbox Music, what we wanted to do is bring all of that value in one simple, easy-to-use service, then build some additional value on top — make it really beautiful, and have it work across all of your devices. We’ve been able to simplify the music experience in a really powerful way.”

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