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Microsoft launches "I am PC" ad - PC Retail

Microsoft launches "I am PC" ad

Goes head to head with Apple's Mac vs PC campaign; stars Pharrell Williams
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Microsoft has taken the wraps off of the next part of its marketing campaign to improve perceptions of Windows Vista by taking Apple's slurring of the PC head on.

Carrying the tagline "Windows. Life without walls", the new adverts are designed to take the I'm a PC comment in Apple's adverts past the stereotype and into the real world with guest appearances from various celebrities including Pharrell Williams.

The new advert opens with real Microsoft engineer – who is the spitting image of John Hodgeman, the PC in the American series of Apple's adverts – saying "Hello, I'm a PC, and I've been made into a stereotype."

There is still are still no plans to bring the advertising campaign to the UK.

It's not the first time Pharrell Williams has worked with Microsoft. He also made a guest appearance at the launch of the firm's Halo 3 video game last year (pictured).

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