Microsoft apologises for creative director's 'deal with it' Twitter outburst

Firm calls Adam Orth’s comments ‘inappropriate’
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Microsoft Studios has apologised for creative director Adam Orth telling always-on critics to ‘deal with it’.

"We apologise for the inappropriate comments made by an employee on Twitter yesterday," a statement by Microsoft read.

"This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers.

“We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter."

Orth, a veteran of titles such as Star Wars: The Force Unleashed 2 and God of War 3, joined Microsoft just over a year ago to front an unconfirmed project.

"Sorry, I don't get the drama behind having an 'always on' console,” said Orth on Twitter last week. “Every device is now 'always on'. That's the world we live in. #dealwithit.”