HP and Microsoft are insisting that top partners will be ‘fully differentiated’ with the new
HP and Microsoft Frontline Partner Programme, targeted at the virtualisation and unified communications space.
The initiative is open to the top end Microsoft Gold level partners and HP Preferred Partners. They will be given special branding, be able to subscribe to special offers, additional margin opportunities, additional sales material and ‘co-marketing training.’
“We have 80-90 per cent overlap of partners in this room,” said Microsoft CEO Steve Ballmer. “From a Microsoft perspective, our strategy is built on collaboration with partners. HP is very unique among the global partners that we work with because of its focus on the partner channel. We also both share a love of the partner community that is also a deep dependence.”
“This new programme is leveraging the existing HP and Microsoft agreement that dates back 10 years,” said Antoine Barre, vice president Solution Partners Organisation at HP. “Programme is going to be highly exclusive with the top partners from the HP and Microsoft side.”