Micro-P has been appointed by Cisco to help the vendor spearhead its major retail push around the Linksys by Cisco brand.
Describing the deal with Micro-P as "strengthening its position within the channel", Cisco Consumer Business Group's vice president of consumer markets Ulrike Tegtmeier (pictured) praised the distributor and said that its appointment was the first part of its new UK channel initiative.
The new channel programme – Cisco's consumer channel network – has been designed to provide UK retail partners with access to resources, tools and training for selling the Linksys by Cisco range of connected home products.
However, with a recession in full swing, there are doubts about how successful Cisco's programme can be. However, Micro-P's purchasing and marketing director Mark Kahr played down any concerns. "The constantly changing market means that there are huge opportunities for Cisco."
The deal will see Micro-P carry the full range of Linksys by Cisco consumer products.