Meroncourt signs Ricatech

New partnership will help Dutch firm expand presence in the UK market
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Meroncourt has signed an exclusive agreement with consumer electronics maker Ricatech, which will see the Hertfordshire-based distributor stocking a wide range of the firm’s products in perfect time for the festive season.

Netherlands-based Ricatech, which was founded five years ago, specialises in portable multimedia devices such as media players, and believes the new alliance with Meroncourt will help it extend its reach across the UK.

“Ricatech is determined to increase not only its product range but also its pan-European penetration. Our mission is to be well known in the market as a reliable partner and supplier to both our customers and also the end user,” said UK country manager Claudia Stuivberg.

“Ricatech and Meroncourt are now allied to build growth in what is an important market for our planned expansion.”

Meroncourt sales director Steve Walsh added: “Meroncourt is delighted to once again bring a new brand into the UK, thereby allowing our customers access to products never before available in this country. Ricatech has a great reputation built up over the past five years in Holland and we are certain it will not be long before the same is true for the UK.”

The distributor has now taken stock of a number of the Dutch vendor’s lines, including MP3 and MP4 players, speakers and portable DVD players.

“We expect to increase the number of lines available from Ricatech as they become available and in readiness for the Christmas gift period,” Walsh said.

Ricatech, which also manufactures a number of PC peripherals and accessories has created what it describes as a “user-friendly online environment” aimed at both the trade and end users, including a helpdesk in both English and Dutch.

To read our interview with Steve Walsh of Meroncourt, click here.

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