PCR publisher Intent Media has launched its third international venture, with MCV India now live at www.mcvindia.com.
The aim of MCV India is simple: to become a trusted and prolific resource for news affecting all games industry sectors in the region, including retail and distribution, encompassing both trade and consumers.
The site offers English language, locally-derived content supported by a range of email services and social media feeds - visit www.mcvindia.com to sign up.
MCV India's editor is Mumbai-based Sameer Desai, a GQ India columnist and founder of IndianVideoGamer. You can contact Sameer on +91 24441807, or email him at firstname.lastname@example.org.
Sameer is working alongside MCV India launch publisher Chris Stanton-Jones, who was formerly head of emerging markets for Sony Computer Entertainment Europe.
To find out how MCV India can support your business year-round across its online, email and social channels, contact Chris on +44 (0) 759 502 4940 or email him at email@example.com.
According to the FICCI-KPMG Indian Media and Entertainment Industry Report 2012, the Indian games business was valued at Rs 13 billion ($259m) in 2011 - up 30 per cent annually.
Intent Media's managing director Stuart Dinsey said: "MCV India launches ahead of E3 and is a long-term commitment to this exciting market.
"We will have the leading games industry sites in the UK, Pacific, Nordic and India. We offer local content and targeted opportunities for our partners.