Maplin to roll out free WiFi to all stores

Deal with The Cloud will enable customers to read product reviews online
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Retailer Maplin is planning to offer WiFi service in all its stores in response to what it says is 'consumer expectation'.

The service is due to be fully installed by the end of August, and the consumer electronics retailer says it will allow customers to read product reviews online, check-in, or discuss their purchases on Facebook or Twitter.

It will also enable Maplin to provide a more personalised service to customers based on their browsing and shopping experiences, including cross selling a range of tailored products and promotions via the branded WiFi landing page.

“Consumers are becoming incredibly tech savvy as the range of gadgets on the high street expands," said Chantel Roach, marketing manager at Maplin. "Increasing numbers of our customers carry mobile devices, wherever they are. As a result, WiFi in store has become a consumer expectation rather than a luxury. Retailers need to embrace it or risk losing out.”

Vince Russell, managing director of The Cloud, commented: “As tablet and smartphone penetration continues to climb, customers increasingly demand great connectivity wherever they are. Our partnership with Maplin indicates how far WiFi has come and the extent that retailers are embracing it. We’re excited at the prospect of delivering new and innovative services for them and more importantly their customers.”

Maplin is working hard as it invests heavily in its business. Earlier this year it revealed plans to spend £40 million over a 42-month period. It currently has 200 stores in operation, but it planning to grow this to 300 over the next few years. 

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